Search Engine Optimization
Search Engine Optimization is the process of improving your website’s visibility on search engines like Google. It helps your site appear higher in search results when people search for keywords related to your business.
What is SEO?
Improves online visibility
Targets users searching for your services/products
Brings long-term, consistent website traffic
Increases trust and authority
Why SEO Matters
Cost-effective compared to paid advertising
Attracts qualified leads and potential customers
Builds long-term brand reputation
Complements other marketing efforts like content and social media
Types of SEO
- We take care of your online presence so you can focus on business:
- Regular posting and scheduling
- Community engagement (replying to comments, DMs)
- Story polls, Q&As, and profile highlights
- Profile optimization for bio, links, and highlights
Keyword Research
Identify high-traffic, low-competition keywords
Use long-tail keywords for specific search intent
Analyze competitor keyword strategies
Group keywords by search intent (informational, navigational, transactional)
On-Page SEO Optimization
Optimized page titles and meta descriptions
Keyword-rich headings (H1, H2, H3…)
High-quality, unique, and relevant content
Image optimization (alt text, compression)
Internal linking structure for navigation and SEO
SEO-friendly URLs
Content Strategy
Blog posts, articles, guides, and landing pages
Use of keywords naturally within content
Focus on helpful, original, and engaging content
Add FAQs, videos, and visuals to increase time-on-page
Regular content updates to maintain relevance
Technical SEO
-
Site speed and performance optimization
-
Mobile-friendliness (responsive design)
-
Secure HTTPS protocol (SSL certificate)
-
XML sitemap and robots.txt setup
-
Fix crawl errors, broken links, and redirect issues
-
Core Web Vitals improvements
